Google Penguin Update
Have you heard the word on the street? It’s got the Webmaster and SEO community talking. Gary Illyes, Google’s Webmaster Trends Analyst, tweeted earlier last week, confirming that he expects the next Penguin release to be within 2015. If you’re an SEO, you wouldn’t be surprised that Google changes its search algorithms 4 to 5 hundred times a year. So, what’s so typical about the next Penguin update? Why are the SEO and Webmasters beginning to get restless about the new update and what it has to offer? Let’s find out what exactly will the next Google Penguin update mean for you:
Google launched the Penguin search algorithm initially in 2012 and has been very infrequent with its updates. The last Penguin refresh was made on October 17, 2014, which was more than a year ago. The Penguin update targets the spammy websites that indulge in link buying, robotic or automated link building, fake link networks, and link schemes. As a result, Google introduced Penguin updates so that these sites lost their rankings on the search results. So, when a new Penguin is released, those sites that have taken the necessary corrective actions can recover. So far, there have been minimum four versions of the Penguin update. If you’re up to speed, then let’s move on.
When Google changes the way the system runs its calculations and the criteria it uses, it is classified as an update but when the same criteria is used and the algorithm is rerun it is a refresh. A site that faced demotion via Penguin will only recover once the algorithm is either updated or refreshed.
The biggest complaint about the Penguin updates released thus far is that the recovery process is very slow. The sites that are affected by this algorithm take months and up to a year before they can recover. So, with this new real-time Penguin update, there will be a continuous update in the algorithm. The moment Google detects something ‘fishy’ on your site; it might be impacted by Penguin. And at the same time, the moment you have removed any unnatural or spammy links from your site, the Penguin penalty would be removed as soon as Google’s indexer picks up on your change. So, this new Penguin (nicknamed 4.0) is already a hit amongst the SEO fraternity!
In theory, this new Penguin update is any SEO’s best friend. The spammy SEO community using black hat tactics to rank higher will no longer win. But, it may not be as simple as it sounds. If it means that the real-time Penguin update will make the recovery process faster, it could also mean that the penalty is equally faster. As Google’s Penguin algorithm evolves, so do the spammers. And that’s what makes it an entirely new game for all.
- It’s about time to carry out a comprehensive audit of your site’s back link profile and identify as well as remove the bad ones.
- Be on your toes for your back links.
- Ask yourself a question, “Do I really want to build this link?” And if there’s even the minutest doubt, then ignore it completely.
Finally, if Google’s next Penguin update is going to be real-time, and you must be ready to learn and adapt in real time too!
Need a quick consultation to determine whether or not your site is ‘real-time’ Penguin ready? Book an appointment with our SEO expert today!