Google Core Algorithm Update: Time To Upgrade Traditional Optimization Strategies
The first weekend of 2016 saw a shuffle in the Google search results. Everybody was initially clueless whether it was a core update or the much awaited Panda or Penguin update. Google’s confirmation about the update being a core algorithm one has put all the speculations to rest. The update that rolled out on 9th January’16 is multi-faceted and affects our perception of how search engines work.
Why Did Everybody Think It Was A Penguin Update?
Every SEO and digital marketing executive is on the lookout for the next big update that will change how we perceive search patterns. The update came out somewhere in late 2015 or early 2016.
There can’t be any major change in rankings unless you transform the platform on which the whole algorithm was built. Gary Illyes confirmed that with the update, Panda algorithm is now integrated into the Google ranking algorithm.
According to a tweet from new Google star- Zineb Ait Bahajji, the update was just one of the quality updates. The update is said to modify the manner in which the sites are listed down as per their ranking. Well, according to some experts of SEO community the update will affect the visibility and not traffic.
Some Google Algorithm Updates That Made A Difference
The update is apparently the first of 2016 but the past year saw minor to major changes and updates.
>Undisclosed Activity: On 5th Feb’15
The update was quoted as a major spike in the algorithm that intrigued optimization experts. Everyone believed that it was a big change but Google has not disclosed any information since the release.
>Google Mobile Friendly Update: On 21st April’15
Known as Mobilegeddon, the update suggested that responsive nature of the website would be counted as a ranking signal. The update basically promoted that website should be designed and developed in such a way that it adjust itself to the size of device. Business Insider’s Jillian D’onfro predicted that the update will crush a number of small businesses.
>Google Core Update(Phantom 2): On 3rd May’15
The update was similar to the present one. The algorithm was modified in order to change the manner in which Google evaluates the quality signals that decides ranking. For a long period of time, Google stayed silent regarding the update. People soon received a confirmation from Google after a long period of time that the update was meant to change the manner in which it processes quality signals.
>Panda 4.2: On 18th July’15
It was the first refresh to Google’s Panda content policing algorithm that rolled out in September’14. The update was bad news for spammy link farms and sites with low quality content. In short, the update promoted the concept that “Content is King.” According to Google’s report, Panda 4.2 impacted English queries by 2-3%. The main aim of rolling this update out was to enhance the experience of the Internet users.
>Hacked Sites Algorithm: On 5th October’15
As the name Hacked sites suggest, the algorithm was introduced to remove all the hacked sites from search engine result page. The update was rolled out as dozens of legitimate sites were found to be hacked by spammers for unethical activities. The intent of the update was again to improve the quality of search. Gary Illyes confirmed that the update will impact only spammy queries.
>Unconfirmed Update: On 19th November’15
The update is unconfirmed and so is its impact. Well, some experts shared their view saying that the update is linked to appearance and quality of the description. The update is all about Google imposing penalty on sites with low quality content that fails to engage users.
>HTTPS Update: On 17th December’15
Google confirmed that they will be indexing HTTPS pages as safety of their users, is the top most priority. According to the update, sites with HTTPS in the URL structure will be rewarded with high rankings. Google also updated the criteria for ranking two URLS that are from same domain with similar content.
The long line of updates signify that last year was full of surprises as far as the Google’s algorithm changes are concerned. Update on 9th Jan’16, made it evident that coming year is going to be no different. Therefore, we advice all the digital marketers to pull up their socks to survive in the cut-throat world of digital marketing. You never know, by the time you finish reading the blog, Google may have rolled out their next update!